LinkedIn Marketing Guide
3 PDF files
$9.95
Table of Contents
- Introduction
- Chapter 1 - The Current State of LinkedIn
- LinkedIn for Business
- Chapter 2 - How To Create a Killer Profile that Converts More Leads
- Keeping Your Profile Up to Date
- Adding a Profile and Cover Photo
- Creating the Profile Section
- Including Keywords In Your Profile
- Publishing Content
- Chapter 3 - How to Use Content Marketing on LinkedIn
- Using LinkedIn for Content Marketing
- Finding Your Target Audience
- Creating Content
- Releasing Your Content
- Utilizing Video Ads on LinkedIn
- Chapter 4 - Utilizing LinkedIn Groups to Increase Your Leads
- Joining a Group
- LinkedIn Discussions
- The Benefits of Starting Your Own Group
- Raises Your Profile
- Lets You Send Weekly Emails
- Drives Traffic to Your Website
- Creates Community
- Expand Your Personal Network
- Generate Leads and Sales
- Chapter 5 - How to Measure and Monitor Your Results
- LinkedIn Analytics
- Utilizing Google Analytics
- The Overview Report
- The Conversion Report
- The Networks Referral Report
- Data Hub Activity Report
- Social Plug-In Report
- The Social Visitors Flow Report
- The Landing Pages Report
- The Trackbacks Report
- Tracking Custom Campaigns
- Chapter 6 - How to Use a Premium LinkedIn Account to Get Even More Leads
- Premium Business
- Sales Navigator
- Chapter 7 - How to Find and Sell Your Prospects
- Ask for Introductions
- Join Groups
- Publish Content
- Monitor Your Competitors
- Follow Influencer's Pages
- Create a Compelling Call to Action
- Chapter 8 - Rookie LinkedIn Mistakes that You Need to Avoid
- Content Not to Post
- Privacy Settings
- Adding Your Connections to Your Email Database
- Over-posting Updates and Publishing Too Many Articles
- Spamming Your Groups
- Sending Generic Messages
- Self-Promoting
- Conclusion
